8 Best Tips for Successful Email Marketing Campaigns for Solar Companies
With the ever-growing number of platforms to reach customers, it can be difficult to find the right balance between email marketing and other marketing channels.
However, email is still one of the most effective ways to stay in touch with current customers and cultivate new ones.
Why is it so effective?
Because email marketing campaigns are easier to create and manage with solutions like Mailmodo where you can send interactive emails by embedding forms, carts, calenders, etc., in the email itself.
To help you get started, here are six tips for successful email marketing campaigns for solar companies in India. These tips will not only help you grow your customer base but also increase conversions and revenue.
- Know your target audience
- Include a compelling call to action
- Create a list of benefits for your products
- Keep your email short and sweet
- Include testimonials from happy customers
- Use calculators in your emails
- A/B test your campaigns
- Follow-up with customers every now and then
Before you send any email, it's important to know who you are targeting. You want to make sure your messages are short and relevant, so you need to understand who they are.
The best way to do this is by using a tool like Google Analytics. This will show you the demographics of your customers, which informs what kind of messages you want to send them. Try to collect data on what people are searching for regarding solar energy.
For example, if your data shows people searching for rooftop solar panels with less than 60 cells, you can assume your buyer persona is people like you and me and not a company.
A call to action is a phrase that encourages your customer to take the next step, usually signing up for your email list, buying your product or service, or making a donation.
And using your email list, you can share content around solar energy like what advancements it has made last year, what kind of solar-powered devices are in demand, what’s the future of solar energy, etc.
You want to make sure your call to action is compelling. Create a campaign with two different calls to action. Send one of them out and track the success rate of each one. You may find that some people are more likely to sign up for your email list than buy your product.
It's important to offer the benefits of your products and services directly to potential clients.
Listing the benefits and features of your solar panels will provide prospective buyers with all the information they need before you get in touch with them.
But when listing, emphasis on benefits first. Features should come after that.
For example, "Our 32 cell solar PV (photovoltaic) module will let you save and charge more power” is a benefit. But " Our 32 cell solar photovoltaic (PV) module comes with efficient charging as per international standards” is a feature.
With the average attention span at 8.25 seconds, your email campaign needs to be short and to the point. Make sure you include all of the important information about your product in the first sentence or two. This helps draw people in with curiosity.
Don't spend too much time on one subject, either. Once you've covered what you need to say about that topic, move on to the next point.
One of the most powerful ways to convince people to buy your product is through testimonials. Include customer reviews in your email campaign that share their experience with your business. This will give potential customers a good idea about what they can expect when working with you.
When someone sees that others have had success with you, it will be easier for them to trust you and make a purchase decision themselves.
Also read: What is a Solar Biscuit (Digital Solar)?
With this tool, you can embed different types of calculators in your email to drive engagement.
For example, you can send a solar calculator to your customers in the email if they want to gague the total electricity generation from their solar plant.
A/B testing is a must for companies who want to maximize the results from their email campaigns.
To do an A/B test you will need two different emails and send them out at the same time to your list. One of the emails is your control and what you are currently sending out. The other email is a test with a different subject line or call-to-action.
For example, if you were previously sending out an email with the subject "We have a new product" and you wanted to test it against "New product in the house" You would send both emails out simultaneously and even though they would go to the same people, statistics like opens and clicks will be collected separately for each campaign.
The one with better stats would then become your control and the one that was your control will then be tested against another variation.
Also, test one element of your email at a time. For example, test CTAs and subject lines separately. Why? So you don’t mix up the changes that happened because of different CTA with different subject lines.
The first thing you should define is why you are sending follow-up emails.
Do you want users to move down the sales funnel by encouraging them to check out other products you offer? Or do you just want their feedback?
Setting clear goals will help you decide the tone and approach for your follow-up emails.
Here’s how you can do a great follow-up:
- Your subject line should make it clear what the email is for.
- Add a reference to the email you are following upon.
- Keep a friendly tone and personalize to build one-on-one communication.
- Add value by offering eBooks, case studies, whitepapers, etc., instead of just asking for their response.
Email marketing synergy with solar energy
By following these simple tips, email marketing for you just got easier. You can now create, send, and manage your campaigns within a few clicks.
You can send interactive emails by embedding survey forms, carts, calendars for demo booking, etc., in the email itself.
Mailmodo also has a library of pre-made email templates you can use. If that doesn’t work with you, you can always use its template editor to make your own. So don’t wait and start sending emails your customer wants.
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